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Digital Marketing Vs Traditional Marketing

There’s a topic which is much debated and that is on Digital marketing and how it may have become much better a marketing option than the traditional ways while there are some people who do not agree to this. There is talk in the commercial world that nowadays we seldom see any marketing campaigns spearheaded by traditional methods and the entire flock is drifting towards digitally advertising their product. Newsweek, a force in the magazine industry, recently have decided to switch to completely digital marketing which has tipped the scale in their favour as well. The last calendar year saw a 160% fall in the traditional marketing use and parallel to that, digital marketing expenses increased by 14%.

Traditional Marketing is any form of m

arketing which does not use digital format for branding. Traditional marketing uses business cards, ads in a newspaper or a magazine, etc. People also put posters, billboards and brochures in addition to ads on Television. Referrals are also an important type in traditional marketing as a lot of firms get connected on networks, strike a rapport and then go ahead and do business with them.

Digital Marketing as an entity is still developing and will keep doing so as the technology also keeps increasing. Websites, mentions on Social media, YouTube and ads on banners are all digital media tools. Other people and businesses have to find the business using digital marketing tools when they get attracted to the ads that were put out by a certain company. There are different searching options like organic search, a paid search or finding the business on social media websites and blogs by reading the content which they publish to attract partners and prospective customers. The point is to make your content more visible so that they come across it more often, develop a trust and start business once they are familiar with your firm.

People are still habituated to work with traditional marketing and they consider it a daily life task to look at billboards, read the ads column in a newspaper or a magazine. Traditional marketing is mostly a very local type without a wide outreach and the results are either not possible to measure or very difficult to track down. It might as well be costlier compared to digital marketing and isn’t as dynamic because direct interaction with audience isn’t present.

Talking about digital media, everyone would agree that the results are much easier to comprehend, read and use. The audience isn’t limited to a single zone but spread over a large base. That being said, you can always modify strategy if you want it to reach people locally and not universally. The relation between client and provider is better develop due to more interaction which is transparent as well. This also opens the door for customer feedback but to find a sufficient increase in outreach is a little time taking.

Digital Media Marketing Platforms

Digital world is now considered the best for advertising for its reach and the ease it provides to both, the company and the consumers. The company has to pay a nominal fee to advertise and register its presence. While, the consumer just needs to be online to come across the company’s name when they feed in the correct key-words. We can understand it better by taking a look at the various types of Digital Media Marketing Types:

Search Engine Optimization: SEOs are the most popular form of Digital Media Marketing. What they basically do is take in the key-words and give out the results from the matching company’s profile. Google and Microsoft Bing are some examples of SEOs.

Social Media Marketing: SMMs use Social Media as their platforms. Ads on Facebook and Instagram are examples of SMMs.

Content Marketing: Content Marketing is used to generate interest in a brand’s products and services. It is primarily done through blogs, videos and social media posts.

Pay Per Click: PPC ads are basically done to get as much exposure as possible. You pay a nominal amount to any SEO and the SEO will Provide the searcher with your company’s site when they feed in the matching key-words.

Now that we have covered the major types of Digital Media Marketing Types, let’s look at the major Digital Media Marketing Platforms:

Display Advertising: A display advertising can be anything, from a banner to a videos. Instead of creating boring text ads, you focus on making interesting videos highlighting your product. Based on your audience profile and your products, select ad space in specific websites from where you can get good traffic.

Mobile Advertising: This is the newest trend and is quite efficient. From in-app ads to videos, it helps get the consumers’ attention within a snap. Since the whole world is constantly glued to their phones developing short and crisp communication targeting the mobile users is the best practice for advertising.

Cross-channel Advertising: With the help of cross-channel ad software, you shall become aware about the digital journey of your target audience. This, in tur, will let you develop personal communication and have better connect with your target group.

Demand-side Platforms: Demand-side platform allows you to manage multiple ad exchange and various data exchange accounts, using only one interface. With DSPs, you can track real-time bidding, optimize algorithms and get maximum value from each audience. In milliseconds, the search engines try to determine the value of prospective impression and places a bid accordingly. Using DSPs, you can also integrate ads with third-party vendors and ensure more impressions from various sources.

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Our mission is to make sure that every single person is digitally sound enough to market himself. 

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