Every so often you’ll run into a person with his nose shoved so far up someone’s ass he can sneeze into the person’s ear. When you ask this guy, “What’s with all the cheerleading?”, his response is typically something like “Well, so-and-so gave me my first big...

Last week I read an article by Daniel Lyons about how some websites we all enjoy (Twitter, Facebook) ought not be free anymore.  Interesting idea, but his example of a site that was making money because of its subscription service, Paltalk, was one that I had never even heard of.  It’d be like...

The other day, my boss sent around the following ad with the simple request: “Please help me understand this ad.” What's the story? Admittedly, the ad isn’t great. It’s busy, small, and looks slightly cheap. I understand it’s for either a scanner or a shredder at first...

There’s no time for introductions, class is in session. How often do you review your work? How thorough of a review process do you do? What do you do for usability testing? How do you find bugs? How many different browsers, comps, systems, monitors, etc. do you use? Do you re-read your copy aloud,...

Sorry I’ve been a bit incognito on this lil’ marketing blog lately. As you may have heard, I accepted an offer from 10e20 to be their Director of Social Media. Since then, I’ve gone through the standard “new kid on the block” stuff (minus the comeback tour and Hangin’...

I don’t know who to feel more sorry for… the people who created this ad banner or the people who have clicked it. UPDATE:  Here’s another advertising FAIL. I’ve only seen screen captures of this one, so I don’t know if it’s a real ad.