marketing with an edge
Subscribe to the Fresh Edge Media RSS Feed!

Catalog Copy Sucks. So Here’s 5 Reasons To Dump It.

So there you are, with your site looking awesome and stuff.  You’ve got a sweet shopping cart that’s SEO-friendly and it has terrific customer support.  You’ve picked a pretty slick design and  your site-guru person (do web-devs hate being called gurus too?) has everything banging...

The Golden Ticket, Print Media & File Sharing

Well, would you look at that. Playboy found a way to make print media important again…at least for a month. Apparently, the Hef (not the Hoff) is putting 10 “golden tickets” into next month’s Playboy magazine. Those that find the golden tickets get to attend the Midsummer Night’s...

Entertainment Weekly, I Am Disappoint

Today I wrote about a case study over at Shoemoney.com (I guest blog over there, so check that shiz out). The post centers on a magazine who created a social media shitstorm for themselves because they don’t know how to handle reputation management issues via social networks. I’m seeing more...

Keepin’ It Real Simple with bookedIN

Intro from Rebecca: The following is a guest post by my friend Chance Hoggan about bookedIN, an online scheduling service. If you’re interested in guest blogging for Fresh Edge Media, contact me. We’re all web-savvy people here, right? You’ve probably got a Twitter account, a Facebook profile...

Call Me Old Fashioned, But I Like My Viral Content to Be Hoax-Free

Okay, so you’ve probably heard by now about The Chive’s stupid viral marketing stunt involving an attractive actress who pretended to be a fed up assistant who quits her job via a series of photographs explaining how big of a doosh her broker boss is. Some of you are thinking, “Hey,...

Reddit Helps Fellow User Carl Herold Combat Negative Search Results

While doing my daily (okay, hourly) browse through reddit, I came across a post in the popular AskReddit category that seemed all-too familiar to someone who’s been doing Internet marketing for the past 4 1/2 years. The post, titled “Reddit, can you please help me? For five years I have lived...