marketing with an edge
Advertising Fail
Posted by
SEOmofo in
Advertising on
Jul 3rd, 2009 |
7 responses
I don’t know who to feel more sorry for… the people who created this ad banner or the people who have clicked it.
UPDATE: Here’s another advertising FAIL. I’ve only seen screen captures of this one, so I don’t know if it’s a real ad.
I tell you, I’m so sick and tired of seeing these optical illusion adverts, as well as all the stupid celebrity IQ test ones.
Clearly they work, but wow, can people now be more creative?
Chris,
With this one specifically, I was referring to the fact that it asks if the lines are “curved or straight” but then provides “yes or no” answer options.
I guess technically the answer would be “yes,” but only in the strict formal logic sense, i.e. “yes, the red lines are either curved or they are straight.” But I’m willing to bet the creator did NOT have that in mind when he/she created this ad.
(BTW… your comment about the celebrity IQ test ads reminded me of another “ad fail” that I’ve seen. I’ll try to find it and update the post.)
Actually I find the Celebrity IQ test one to be a subtle brand of humor…”Rihanna’s IQ is 117, can you beat her?”
If it’s making reference to the whole abuse debacle she went through…I actually find that pretty funny.
Calamier,
I don’t think the ad publisher intended on making that reference, but it’s definitely why I find it so amusing. :D
It’s kind of like the Little Miss Springfield entry form. “Do not write below this line.” “Ok.”
How many assholes do you all suppose clicked “I don’t know”?
These types of ads, along w/’someone has a crush on you’ and ringtones have been the only money-making propositions in facebook-type advertising. How many clicks do they get? Millions. And when they’ve run their (relatively short) course, another similar ad pops up (pun intended). All of which translates into hundreds of thousands of dollars in revenue for the ad server company. It’s how lead gen has worked… until now.
Look for main-stream b2c lead gen ads on facebook and other social media locations in the coming weeks. California Pizza Kitchen and WWE are among the first to populate the new lead-gen landscape.
BlitzLocal (Denver, CO) is driving lead-gen out of its murky origins to the mainstream. Ping their CEO Dennis Yu for more stats in this arena if you need them.