Comments on: Quality Control and You

By: Justin

Justin — Mon, 27 Jul 2009 21:04:36 +0000

This ad is a great example of the improtance of regualr QC througout a project and not waiting until the end.

I almost wonder if someone didn’t catch this mistake, but was forced to push it through due to a deadline. It seems to me that by adding the the word “the ” with a space would have pushed the first sentance over on to the guys shoulder (assuming they didn’t reduce the type size) In order to maintain the symetry with the Nature Valley logo they would have to push that to the left as well and that would have really mucked up the ad.

Not that Nature Valley should be excused because an ad can always be reworked, but if you catch your mistakes too late in the game sometimes your stuck producing shotty work.

By: Rebecca Kelley

Rebecca Kelley — Thu, 16 Jul 2009 21:40:03 +0000

This post reminds me of this Hammer product I bought for a race–it said on the label that it was the “Ulitmate Race Day Advantage.”

By: kimber

kimber — Thu, 16 Jul 2009 18:46:38 +0000

i was recently forwarded a tv commercial currently running for a client so i could post to youtube, blog, etc. then someone noticed a major misspelling in one of the main messages. it was pretty. :)

By: recognize

recognize — Thu, 16 Jul 2009 16:42:44 +0000

i think you’re right, we get so close to a project that we miss the trees for the forest. we just want to get it done on time and getting it done right takes a back seat. it’s a short-sighted mistake that fails to consider the effect of hiring another designer instead of a good proofer.

in a side note, an old boss ran a shop where it was a fireable offense to send out a client-facing *email* that included a typo.